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Introducing ROOM 1015 | Modern scents with total freedom
Words by: Parfum Muse | Estimated reading time: 5mins
Introducing Room 1015 | Rejecting conformity and celebrating individuality
Before a fragrance becomes a scent, it begins with a feeling. For Michael Partouche, the founder behind the brand, perfumery became a means of expression. As a musician and trained pharmacist, he combined his two contrasting worlds, creating Room 1015.
Embracing the ideals of counterculture and channelling bold, unconventional visions, Michael set out to celebrate individuality by rejecting conformity. Leaning on the olfactory manifesto that oscillates between rebellion, love stories and self-expression. Creates modern scents with total freedom.
Room 1015 offers a collection of fragrances with distinct stories, personalities and points of view. Whether you're looking for something calming and romantic or rebellious and freeing, there's a scent waiting to be discovered.
Every generation reinvents itself, pushing boundaries, breaking rules and leaving its mark. POPPY RIOT embodies expression and the fearless creative spirit. The fragrance opens with green notes and prune, unfolding into a vivid poppy with soft saffron. The base is refined with a modern twist and lingers with an addictive mix of tobacco, havanawood and tonka.
Capturing the beauty of life’s small moments, LOVE-O-MATIC draws inspiration from the poetic chaos of a Parisian laundromat. It celebrates the real, raw and unexpected nature of love found in the most ordinary places. Blending routine with romance, LOVE-O-MATIC is a fresh and playful scent with a hint of rebellion.
Inspired by surf culture, WAVECHILD blends edginess with creativity, immersing you into an olfactory journey that rides waves and pays tribute to surfing culture. Free-spirited and nostalgic, WAVECHILD captures the endless-summer feeling of life on the water. With notes of orange, watermelon, coconut and ambergris, it’s the perfect ocean- inspired scent.
Elevating your senses to soaring heights SWEET LEAF represents the gateway to newfound freedom. Throughout history, cannabis has been associated with spiritual exploration and inner liberation. During the counterculture movement in the 1960s, it became a symbol of self-expression through art, literature and music.
Stepping away from the noise and into a space of pure clarity, PURPLE MANTRA is inspired by the eternal search for higher consciousness. Designed to awaken intuition, calm the mind and reconnect you with your inner rhythm, it invites you into a state of effortless creativity and deep calm.
Paying tribute to the women who made the rock gods fall to their knees, HOLLYROSE is a symbol of boldness and freedom. Inspired by fearless icons who blurred the line between fashion, music and rebellion, it celebrates women who turned sidewalks into runways, making their lives into a parade of chaos and glamour. With notes of black pepper, rose absolute and patchouli, HOLLYROSE is a nostalgic fragrance where elegance meets rebellion.
Inspired by the moment David Bowie gave birth to his alter ego, Ziggy Stardust. JASMINE FREAK celebrates radical self-expression which shatters norms and redefines identity. Diving into the transgressive art of self-expression, JASMINE FREAK is a bold world where individuality thrives and invites you to break the rules, defying expectations. Tropical mango meets the exotic allure of jasmine and the creamy sensuality of tuberose.
Punk has always had a style of its own. From underground clubs to national television, it was a movement defined by fashion forward youth and a passion for rare vinyl. It all began with a Vivienne Westwood store on 430 King’s Road in London. CHERRY PUNK captures youth riot whilst still being tender and romantic. The idealism of adolescence wrapped in a heavy leather jacket.
Inspired by Blondie and Joan Jett, two women who revolutionised the musical landscape, SONIC FLOWER narrates the journey of frontwomen who embraced music and reshaped the way we create and experience it. By breaking barriers and adding their voices into the rhythm of history, SONIC FLOWER captures your attention with the singular ability to stimulate your imagination.
An intensified concentration of CHERRY PUNK. Bolder, more disruptive and authentically individual. This concentration keeps the original olfactive structure, dialling down on the florals but amplifying the rebellious duo of cherry and leather.
Inspired by Michael Partouche's core memory of receiving his first guitar, this scent celebrates the brand's 10th year anniversary. ELECTRIC WOOD Extrait reignites Room 1015's first fragrance, making it bolder and more intense. ELECTRIC WOOD Extrait isn’t just a scent, it’s a performance. This extrait unleashes adrenaline and rebellion, made for those who are unafraid to leap into the unknown. It takes centre stage like a guitar bursting into flames mid-solo.
Embrace the experience and explore the collection with Room 1015's Discovery Set. A chance for you to discover your next favourite scent.
