Fine fragrances come in different shapes and sizes, but none quite like the simplicity of Obvious.
With unfussy, elegant perfumes that steer away from fancy names and complicated designs, Obvious prides itself on accessible luxury. What you see is what you get, like the matter-of-fact perfume names, understated bottles and natural, raw ingredients. Consisting of seven hero fragrances, Obvious products are clean, refillable and 100% recyclable. Spritz Obvious Une Rose for an exotic array of Bulgarian rose, Floridian grapefruit and Mexican tangerine. Orange blossom fan? It doesn’t get more sensual than Obvious Une Fleur d’Oranger, which blends the flower with sweet Spanish orange essence and feisty Madagascan ginger.
PARFUM MUSE EDITOR’S NOTE
“I always reach for an Obvious fragrance to smell refreshing, energetic and luxe. As a fragrance fanatic, I have so much respect for the brand. Each bottle is created from recycled glass and finished with a cap made from wine cork off-cuts. Plus, when it comes to the juice, you’re inhaling tropical ingredients from around the world, gently mixed with organic dilution alcohol (with great staying power). Simple, eco-friendly, premium and long-lasting – what more could you ask for?”