Parfum Muse is the new luxe shopping destination for perfume lovers, showcasing some of the UK’s most premium niche and fine fragrances.
Welcome to the new era of luxury fragrance shopping.
Offering an in-store shopping experience from the comfort of your own home, get ready to indulge in private virtual consultations, personalised perfumes, inspirational content via the NOTED blog and beautifully wrapped parcels. Worlds away from bustling beauty halls that often feel like a maze, Parfum Muse delivers high-end shopping straight to you in the most convenient way. This personal process means you’re guaranteed to find your niche perfume match in no time, whether you’re already a scent superfan or a novice.
Our fine fragrance collections feature the most-loved, stylish brands in the industry – you’ll find everything from elite French labels to eco-friendly elixirs. Welcome to the new era of luxury fragrance shopping.


Sustainability stance
Sustainability is at the heart of what we do. Parfum Muse is committed to displaying clean, sustainable fragrances that don’t leave a carbon footprint behind. That’s why we’re proud to stock a number of unique, eco-conscious perfume brands who are leaders in their field.
From scents withpremium raw materials to brands who upcycle vintage bottles, each perfume reflects our sustainability brand ethos.
All Parfum Muse packaging and complimentary gift wrap is fully recyclable.
Hand-picked perfumes
We know that perfume shopping can be confusing. Elaborate language, overwhelming information, overcrowded perfume stands and scripted sales techniques are the norm.
Parfum Muse flips fragrance buying on its head and does the hard work for you, offering a carefully curated portfolio of scents for anyone looking to buy or gift an exceptional perfume.
Our tailored approach means your perfume match is just around the corner.

Fragrance Concierge
Parfum Muse’s concierge service is where personal shopping meets perfumery – here to guide you towards finding your scented soulmate, all in the most convenient setting.
The virtual one-on-one consultations are headed up by the Parfum Muse Fragrance Concierge, Andrew Kyriakou, who takes customers on an educational and exciting perfume journey. The process starts with understanding your fragrance personality and what you want from your perfume, followed by smelling your bespoke Fragrance Discovery Kit to find your signature scent.
The cost of the one-on-one consultation is fully redeemable against any purchase on the PARFUM MUSE website.