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Sustainable Santa: how to shop for fragrance with the planet in mind this Christmas
On the search for sustainable Christmas scents? You’re about to meet the most luxurious niche fragrances for eco-conscious enthusiasts. Introducing the PARFUM MUSE planet-friendly perfume guide…
The Christmas Edit: the most festive fine fragrances that literally bottle the season
Is it even Christmas if you don’t smell fabulously festive? Of course not. If you’re ready to inhale Christmas whenever you please, you’ve come to the right place. Prepare to be spoilt for choice with these luxurious seasonal scents…
7 luxuriously scented stocking filler gifts for Christmas 2021
What tops a luxe stocking filler gift? One that smells heavenly, of course. Brace yourselves, you’re about to meet the most indulgent, fragrant stocking filler presents Christmas has ever seen. Here’s the hotlist from PARFUM MUSE…
The ultimate home fragrance Christmas gift guide

On the hunt for a home fragrance Christmas gift that smells phenomenal? Take note of these blissful beauties, which guarantee to be the most uplifting picks for everyone over the festive season. Warning: whoever receives these PARFUM MUSE favourites may never want to leave the house again…

The Winter Edit: Spicy scents to cosy up with
Over and out, Autumn. Hello Winter! As we embrace the new season of frosty walks, fluffy socks and pumpkin spice lattes, it’s time to curl up with these warm, spicy scents. Our curated edit of the most luxurious winter picks awaits…
Parfum Muse trend report:
scrumptious gourmand spritzes that smell like winter desserts
Fancy a heavenly winter dessert bottled? You’ve come to the right place. As the festive season is upon us, luscious gourmand scents are having a big moment. Meet the exquisite fine fragrances that are (almost) good enough to eat…
Sustainable scent labels, explained: from vegan to responsibly sourced
Fine fragrance labels making your head spin? We’re here to make sense of sustainability. All hail your guilt-free scent glossary…
The top vegan scents that need to be on your wishlist this month
Searching for a vegan fragrance? Add these guilt-free beauties to your collection. Here we bring you our hand-picked list of the most exquisite vegan products (that also smell outstanding), from invigorating scents to calming candles…
Seeking some winter sun? Reach for these exotic Australian fragrances from Goldfield & Banks
This season, Australian perfumes are having a moment. So meet the crème de la crème of winter sun scents from Goldfield & Banks. Boasting the most exquisite natural essences sourced sustainably from the country’s flora, each elixir is an ode to the beauty of Australia and its biodiversity. Sold? Read on to discover eight exotic unisex scents… 
The Autumn Edit:
5 woody elixirs to indulge in
The woody fine fragrance revival has begun. So to celebrate, here are the most luxurious (and seriously addictive) autumnal scents that will see you through the season in style…
Discover the new ELIE SAAB scent,
Le Parfum Lumière
Introducing, ELIE SAAB Le Parfum Lumière - LIGHT IN A BOTTLE The dawn. The time when night meets day, when a ray of light softly glides across the darkness and reveals the golden hues of daybreak. A magical hour, cool and still veiled in silence, when the scents of nature can be detected crystal clear: night flowers that rub shoulders with morning blossom, the sparking notes of citrus fruits, the enveloping scents of woody fragrances.
Parfum Muse trend report :
unisex fine fragrances that make the perfect Autumnal spritz
Gender-free fragrances are nothing new, but they’re becoming more mainstream by the day. After all, why should your daily spritz be defined by a label? If you’re ready to try a luxurious unisex this Autumn, here are the hottest picks to snag right now…
The ultimate guide to matching fashion trends with fragrance
This season is all about lavish staycations, impromptu heatwaves and long overdue celebrations, so one thing’s for sure – our wardrobes are ready to take centre-stage. Don’t forget, you’ll need a twinning fine fragrance to complete the look. Here are the hottest fashion trends and matching scents we’ll be sporting for the foreseeable future...
Future fine fragrance classics that will always be trending
Some fine fragrances were made to be iconic, even in years to come. These are future classics – they’re household names, passed down through generations and will never go out of style. Here’s our roundup of future classics that should definitely be on your radar…
4 of the most romantic fine fragrances made for brides
So you’ve officially planned your wedding day. Next on the agenda? An exquisite bridal perfume. Shop our edit of the most romantic fine fragrances all glowing brides need this season…
5 signature fine fragrances every man needs to own
Here at PARFUM MUSE, one of our fragrance commandments is to find a scent that truly defines you, also known as your signature scent. Ready to discover our firm favourites? All hail the signature male picks that deserve a spot on your fragrance shelf…
How to mix and match the most masculine scents
Guys, what’s better than one fine fragrance? Two, of course. This month, we’re mixing things up and spritzing double - and think you should too. Here’s how to sport the fragrance layering trend with the most irresistible, masculine scents (you’re welcome)…
Parfum Muse trend report:
exotic floral fragrances to sport this summer

Dreaming of a faraway vacay? It now exists in perfume form. Treat your senses to these tropical floral fragrances which will fast become your summer 2021 saviours...

In The Press | The Independent
Andrew Kyriakou, fragrance concierge at Parfum Muse, says the first port of call is considering your fragrance family. While there are “so many ways to do it”, he says, for the average consumer Kyriakou sticks to four key categories...
Parfum Muse trend report:
aquatic scents and how to wear them
If you’ve not discovered the world of aquatic fine fragrances until now, you’re in for a treat. The most refreshing, upbeat scents on the scene, these water-inspired beauties are pure escapism in a bottle. Read on to discover your summer saviours…
Your Chopard Parfums lookbook for every summer occasion

Chopard fragrances were made for those luxurious summer events in the calendar. The brand, who create jewellery for the world’s most iconic stars, boasts a premium collection of oh-so-glamorous fine fragrances. And we’re big fans. So wherever you’re socialising this season, here’s a Chopard fragrance to spritz to your heart’s content…