Noted


Future fine fragrance classics that will always be trending
Some fine fragrances were made to be iconic, even in years to come. These are future classics – they’re household names, passed down through generations and will never go out of style. Here’s our roundup of future classics that should definitely be on your radar…
4 of the most romantic fine fragrances made for brides
So you’ve officially planned your wedding day. Next on the agenda? An exquisite bridal perfume. Shop our edit of the most romantic fine fragrances all glowing brides need this season…
5 signature fine fragrances every man needs to own
Here at PARFUM MUSE, one of our fragrance commandments is to find a scent that truly defines you, also known as your signature scent. Ready to discover our firm favourites? All hail the signature male picks that deserve a spot on your fragrance shelf…
How to mix and match the most masculine scents
Guys, what’s better than one fine fragrance? Two, of course. This month, we’re mixing things up and spritzing double - and think you should too. Here’s how to sport the fragrance layering trend with the most irresistible, masculine scents (you’re welcome)…
Parfum Muse trend report:
exotic floral fragrances to sport this summer

Dreaming of a faraway vacay? It now exists in perfume form. Treat your senses to these tropical floral fragrances which will fast become your summer 2021 saviours...

Parfum Muse trend report:
aquatic scents and how to wear them
If you’ve not discovered the world of aquatic fine fragrances until now, you’re in for a treat. The most refreshing, upbeat scents on the scene, these water-inspired beauties are pure escapism in a bottle. Read on to discover your summer saviours…
Your Chopard Parfums lookbook for every summer occasion

Chopard fragrances were made for those luxurious summer events in the calendar. The brand, who create jewellery for the world’s most iconic stars, boasts a premium collection of oh-so-glamorous fine fragrances. And we’re big fans. So wherever you’re socialising this season, here’s a Chopard fragrance to spritz to your heart’s content… 

The most premium Oud fragrances to gift this Eid
Eid is the time to gift something luxe to your nearest and dearest. Here we unveil the must-have oud fragrances to treat someone special to this year…
How spritzing a fine fragrance can actually increase your wellbeing
Fragrance and wellness are more connected than you may think. That’s right, luxurious scents have the power to directly impact your mood. Ready to experience the power of perfume for yourself? Here’s everything you need to know…
The Father’s Day Edit: charming fragrance gifts
It’s time to splurge out on something he’ll truly love this Father’s Day – a fine fragrance. Whether he’s a jet-setting businessman or an elegant gent, there’s a niche scent at PARFUM MUSE for every dad. Here are our hand-picked Father’s Day favourites…
Around the world in seven Obvious fragrances
Dreaming of a fine fragrance to whisk you off far, far away? Allow these Obvious perfumes to take you on an exquisite tour…
Mix it up: fine fragrances to have a fling with
2021 is the year of the fragrance fling. Yes, it’s time to mix things up and experiment with your scent – and that means ripping up the rulebook. In fact, switching up your perfume every day can help uplift, inspire and style you in a way you never thought perfume could. Cue your scent schedule for the week… 
Four reasons 2021 brides should choose a niche fragrance for their big day
2021 brides, listen up. Wedding season has officially begun and whilst you may have planned your whole wedding, have you thought about your perfume? We recommend sporting a standout niche scent on your wedding day...
Spotlight on J.U.S Sexycrush: an expert guide to spritzing upcycled perfume
The trendiest movement in the beauty sphere right now? Upcycled fragrances (AKA ones that repurpose ingredients and materials). Merging sustainability and luxury perfume, the craze is only just starting – and it’s set to be a big one...
Everything you need to know about home fragrance zoning (and how to do it)
If there’s one wellness trend we’re sporting this season, it’s fragrance zoning. Just like your luxe perfume wardrobe, your home can be styled with its very own scented infusions. The result? A different ambiance, mood and energy in each room so you can decide where to focus, get creative or unwind...
Mastering the art of fragrance
layering with Laboratorio Olfattivo

If simply spraying perfume doesn’t quite cut it for you, look to fragrance layering to take it up a notch. Here’s how to incorporate fragrance layering into your daily routine this spring, courtesy of Laboratorio Olfattivo…

Parfum Muse trend report:
the smells of Paris, bottled

Paris is on the perfume map in a major way. The ultimate destination for fine fragrances, the city is consistently becoming an inspiration for the most elegant elixirs. To celebrate Parisian scents booming for 2021, here’s the lowdown and the BDK Parfums that pay homage to the city…

The history behind the most luxurious perfume ingredients
Just when you thought your signature scent couldn’t get any more chic, it’s time to discover its backstory. A history lesson you’ll definitely want to pay attention to, here’s how the most premium ingredients landed on your dressing table...