Noted


The Father’s Day Edit: charming fragrance gifts
It’s time to splurge out on something he’ll truly love this Father’s Day – a fine fragrance. Whether he’s a jet-setting businessman or an elegant gent, there’s a niche scent at PARFUM MUSE for every dad. Here are our hand-picked Father’s Day favourites…
Around the world in seven Obvious fragrances
Dreaming of a fine fragrance to whisk you off far, far away? Allow these Obvious perfumes to take you on an exquisite tour…
Mix it up: fine fragrances to have a fling with
2021 is the year of the fragrance fling. Yes, it’s time to mix things up and experiment with your scent – and that means ripping up the rulebook. In fact, switching up your perfume every day can help uplift, inspire and style you in a way you never thought perfume could. Cue your scent schedule for the week… 
Four reasons 2021 brides should choose a niche fragrance for their big day
2021 brides, listen up. Wedding season has officially begun and whilst you may have planned your whole wedding, have you thought about your perfume? We recommend sporting a standout niche scent on your wedding day...
Spotlight on J.U.S Sexycrush: an expert guide to spritzing upcycled perfume
The trendiest movement in the beauty sphere right now? Upcycled fragrances (AKA ones that repurpose ingredients and materials). Merging sustainability and luxury perfume, the craze is only just starting – and it’s set to be a big one...
Everything you need to know about home fragrance zoning (and how to do it)
If there’s one wellness trend we’re sporting this season, it’s fragrance zoning. Just like your luxe perfume wardrobe, your home can be styled with its very own scented infusions. The result? A different ambiance, mood and energy in each room so you can decide where to focus, get creative or unwind...
Mastering the art of fragrance
layering with Laboratorio Olfattivo

If simply spraying perfume doesn’t quite cut it for you, look to fragrance layering to take it up a notch. Here’s how to incorporate fragrance layering into your daily routine this spring, courtesy of Laboratorio Olfattivo…

Parfum Muse trend report:
the smells of Paris, bottled

Paris is on the perfume map in a major way. The ultimate destination for fine fragrances, the city is consistently becoming an inspiration for the most elegant elixirs. To celebrate Parisian scents booming for 2021, here’s the lowdown and the BDK Parfums that pay homage to the city…

The history behind the most luxurious perfume ingredients
Just when you thought your signature scent couldn’t get any more chic, it’s time to discover its backstory. A history lesson you’ll definitely want to pay attention to, here’s how the most premium ingredients landed on your dressing table...