ABOUT OREBELLA
A new era of skin-nourishing fragrances founded by Bella Hadid
’Ôrəbella introduces a unique and innovative approach to fine fragrance. Each intentional skin parfum is alcohol-free, hydrating, and elevated with essential oils to infuse with and last on the skin while amplifying the wearer’s aura. Going beyond cruelty-free, clean, and vegan, ’Ôrəbella is also dermatologist tested and suitable for sensitive skin.
’Ôrəbella is inspired by nature, harnessing its healing benefits to enhance both skin and soul. Its signature bi-phase formula features two layers that moisturize skin and deliver a long-lasting fragrance immersion. With an activating shake, the fusion of the bi-phase creates a magnetic perfume that becomes one with the skin.

Reveal your alchemy
Introducing ’Ôrəbella by Bella Hadid. The first intentional skin parfum.
Pronounced aura-bella, ’Ôrəbella stems from Bella’s family name, Hadid, which translates to iron ore in Arabic. Ore, a naturally occurring material from which valuable minerals are extracted, aligns with Aura - a distinctive atmosphere that envelops and emanates from and around all of us.
‘This world is my soul. This world is who I am. This world offers the ability to bloom and grow, with the most perfect imperfections. These scents are a blending of my past, my present, and my future. This is ’Ôrəbella’ - Bella Hadid