The ultimate guide to matching fashion trends with fragrance

Words by: Lauren Carbran    |    Estimated reading time: 3mins



This season is all about lavish staycations, impromptu heatwaves and long overdue celebrations, so one thing’s for sure – our wardrobes are ready to take centre-stage. Don’t forget, you’ll need a twinning fine fragrance to complete the look. Here are the hottest fashion trends and matching scents we’ll be sporting for the foreseeable future...


Thought shirts were reserved for work? Think again. Whether it’s tucked into high waisted jeans or coupled with knee high boots, the shirt revival this season is real. The perfect perfume to match this smart casual dress code? La Maison J.U.S Noiressence Eau de Parfum. It blends bitter orange sorbet, orange blossom and pepper for a tangy, energetic elixir. Hello, favourite new fashion and fragrance combo.


We’re calling it. Gingham is the most Instagram-worthy 2021 trend. From Clueless-inspired co-ords to chic midi dresses, there’s nothing better to feel joyful in. Pair with an energising citrus fine fragrance like Chopard Orange Mauresque Eau de Parfum to experience mandarin, bergamot, neroli and orange blossom sparkle on your skin.


Seen on Alexander McQueen and Balmain SS21 catwalks, monochrome is the bold trend going viral right now – and we’re not complaining. From elegant shoulder pad jackets to chequerboard dresses, we love monochrome for making our AM to PM fashion choices a breeze. Couple the trend with a fine fragrance like Parfums De Marly Pegasus Exclusif Eau de Parfum, combining deep oud and amber with refreshing bergamot and jasmine.



Summery dress vibes, but make it chic. Enter black summer dresses, which bring all the sass this season (and are an easy to wear option as we transition into Autumn). We’re talking floaty maxis, classic slip dresses and body-con numbers with standout necklines. You’ll want to spritz a luxurious gourmand scent to accessorise your new look, such as Laboratorio Olfattivo Alambar Eau de Parfum. Get ready to inhale wafts of cocoa, cinnamon and vanilla, which promise to leave a lingering trail behind.


Big, exotic prints are having a moment. And is there really anything more uplifting? Nope. Floral skirts, beachy icons and Hawaiian prints are just the things to get us into the holiday spirit. Of course, any bright and bold outfit should be accompanied by a tropical fine fragrance, so cue BDK Parfums Sel D’Argent Eau de Parfum – it oozes salt, grapefruit and Madagascan ylang-ylang to transport you straight to the South of France.



Puff sleeved tops and dresses are everywhere right now (and if you don’t own one we literally implore you to try out the trend). Ultra-feminine and sophisticated, these are worn best with a sweet and delicate fine fragrance. Meet Obvious Une Rose Eau de Parfum and its vibrant formula of tangerine, rose and geranium. Lush.


Looking for a personal fragrance stylist?

A PARFUM MUSE virtual consultation is the perfect treat. Our one on one Virtual Consultations are led by a team of fragrance experts, all in the comfort of your own home. Taking you through your scent preferences and advising on perfumes tailored to you, you’ll also benefit from a luxury event kit. This includes five fragrance vials bespoke to your taste and a redeemable purchase voucher – all for £20 per person.