Is this the preface of a beauty manifesto? Or simply the magnetic words of a mantra that goes straight to the essential to say that fragrance is the most hard-hitting of all legal substances, with the power to kindle almost all the senses and overturn the laws of attraction in a matter of seconds…

Ignoring perfuming antics and the obsession to please at any cost, the Initio brand decided to go back to the instinctive basics of fragrance, to its magical and sacred dimension, in order to reinvent perfumery with a signature, perfumery with irresistible charisma. Beautiful, tenacious perfumery filled with opulence. Perfumery that gets under your skin, overflowing with emotion.