Introducing 'Ôrəbella by Bella Hadid | Reveal Your Alchemy

Words by: Parfum Muse  |    Estimated reading time: 5mins 

Bella Hadid revolutionizes the Fragrance Category with the Launch of 'Ôrəbella: The Skinification of Scent

A shake-to-activate, alcohol-free parfum collection infused with skin-nourishing ingredients and elevating essential oils.

Globally renowned model, activist, and entrepreneur Bella Hadid brings her transformative fragrance brand, ‘Ôrəbella, to the UK. Pioneering the skinification of fragrance, ‘Ôrəbella reimagines parfum as part of your skincare ritual - merging high-quality essential oil fine fragrance with a skin-loving base for a nourishing, long-lasting, sensorial experience.

‘Ôrəbella presents a groundbreaking skin parfum collection that changes how we experience scent. It blends clean, vegan, and alcohol-free parfum with skincare-quality ingredients for fragrances that hydrate and cater to sensitive skin. Inspired by Bella’s deep passion for nature, scent, and self-expression, ‘Ôrəbella invites each wearer to reveal their alchemy with an activating shake and spray gesture.

Pronounced aura-bella, 'Ôrəbella is born from Hadid’s Arabic family name, translating to iron ore - a naturally occurring material for extracting valuable minerals. This is coupled with “aura,” which represents the distinctive atmosphere surrounding each person.

Inspired by Bella's personal journey, 'Ôrəbella is a response to her sensitivities to traditional alcohol-based fragrances and quest for a high-quality alternative. Motivated by her long-standing love affair with fragrance, Bella began creating her own essential oil blends, growing lavender and distilling oils herself on her family farm. Throughout the years, Bella discovered joy in the intricate process of crafting bespoke perfumes. This profound sense of fulfilment, coupled with the feedback from friends and family who had come to adore the scents seamlessly woven into Bella's daily life, ignited her path to establish 'Ôrəbella.

The brand’s innovative bi-phase parfum formula is designed to be shaken to fuse the two layers together before spraying directly onto skin. The nourishing base layer is powered by the brand’s proprietary alcohol-free 'Ôrəlixir™ base, featuring hydrating snow mushroom and a luxurious blend of five moisturising oils (camellia, almond, olive, jojoba, and shea). The second layer contains aromatherapeutic essential oils and responsibly-sourced fine fragrance ingredients that uplift mood and energy. 

Developed in collaboration with world-leading fragrance houses Firmenich and Robertet, the collection features four genderless fragrances - each inspired by the healing powers of nature, plus Bella’s memories and emotional landscapes:

WINDOW2SOUL

A sheer floral scent comprised of a faceted rose and jasmine bouquet with accents of fresh lemon to bring out the green naturality, contrasted with addictive tonka bean.

SALTED MUSE

A woody marine featuring a vibrant introduction of sea salt and pink pepper with an olive tree accord plus a lavender twist at the heart, finished with  woods and crisp amber.

BLOOMING FIRE

A warm floral solar scent featuring a transportive tropical oasis of Tahitian monoi flower and exotic patchouli, elevated with a radiant bergamot.

NIGHTCAP

A warm & spicy aphrodisiac with ginger and cardamom spice, bringing a sparkling, shimmering effect to cozy vanilla and rich woods.

ETERNAL ROOTS

A multi-layered blend of juicy lychee and raspberry blossom sparkle with pink sugar and suede, grounding into a base of vetiver, papyrus, and birch smoke for an empowering aura. 

 

All scents come housed in a sculptural geode bottle, inspired by raw earth and shaped to sit beautifully in the palm of your hand - an ode to Bella’s mother’s vintage perfume collection.

By banning over 1,300 ingredients, adhering to dermatologist testing, and meeting strict third-party standards for cleanliness and safety, 'Ôrəbella reflects Bella's dedication to making an exceptional product that promotes self-confidence and a healthy daily ritual for all.

Every 'Ôrəbella parfum is:

Alcohol-free - Dermatologist-tested and suitable for sensitive skin

Formulated without parabens, phthalates, sulfates, gluten, or wheat-derived ingredients

PETA-certified vegan and both PETA and Leaping Bunny-certified cruelty-free

Compliant with EU regulations, which ban over 1,300 ingredients

Long-lasting, all-day wear - Non-staining

 

DISCOVER THE FULL COLLECTION HERE>