Fine fragrances come in different shapes and sizes, but none quite like the simplicity of Obvious.
With unfussy, elegant perfumes that steer away from fancy names and complicated designs, Obvious prides itself on accessible luxury. What you see is what you get, like the matter-of-fact perfume names, understated bottles and natural, raw ingredients. Consisting of seven hero fragrances, Obvious products are clean, refillable and 100% recyclable. Spritz Obvious Une Rose for an exotic array of Bulgarian rose, Floridian grapefruit and Mexican tangerine. Orange blossom fan? It doesn’t get more sensual than Obvious Une Fleur d’Oranger, which blends the flower with sweet Spanish orange essence and feisty Madagascan ginger.